Data-driven personalisation service Personetics has released a new Sustainability Insights feature aimed at helping customers improve their carbon footprint.
Personetics claims this new feature is the first to showing banking customers the carbon footprint of every banking transaction and recommend personalised actions to reduce carbon emissions. Some recommendations including making purchases from lower-carbon merchants or categories or saving for climate-friendly financial goals.
The new tool is embedded into the Personetics platform and is based on advanced data analytics of billions of customer transactions.
In addition to tracking carbon emissions and showing customers their footprint, Sustainability Insights assesses other factors, such as overall ESG company infomratation to calculate the individual impact.
To build the tool, Personetics teamed up with ecolytiq, whose sustainability-as-a-service solution enhances the data models to make them more precise, personalised and actionable.
Personetics CEO David Sosna said, “Sustainability Insights also drive business impact for financial institutions, by improving customer engagement, creating new occasions for targeted cross-selling, and recommending specific banking products and new accounts in a way that is personalized for each customer’s financial situation and future goals.
“This will create deeper relationships with banking customers and ultimately support banks’ ESG reporting. Every financial institution can be a leader in green banking with Sustainability Insights.”
Earlier in the week, Rabobank released its own CO2 insights tool for customers. Its banking clients will be able to use this feature to see how their purchases and activity is impacting their carbon footprint.
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