InsurTech Sureify has partnered with Financial Fitness Group (FFG), an enterprise software company dedicated to developing unbiased financial education content.
FFG said that 80% of the US workforce currently live paycheck-to-paycheck—with 46% of those employees stressing and thinking about finances at least three hours per week. This same workforce, the company said, lacks a “sophisticated understanding of necessary financial knowledge to allow them to make the right economic decisions.”
Therefore, to combat this while positioning life insurers and agents as go-to financial experts, FFG’s financial literacy-focused content will be made available to policyholders through Sureify’s LifetimeENGAGE product, an engagement app that can help carriers and agents build lifelong relationships with policyholders through ongoing engagement strategies.
Maurizio Alvarez, senior product manager at Sureify, said, “LifetimeENGAGE is a powerful tool that uses relevant content, polls, surveys, and more to foster strong, lifelong relationships between carriers, agents and customers.
“By collaborating with Financial Fitness Group and integrating their extremely relevant financial literacy-focused content into our white-labeled mobile app, we’ll be able to equip carriers—and agents—with the tools that make them go-to resources for overall financial wellbeing and planning.”
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