Privyr secures $6m for mobile-first customer interactions

Privyr, a Singapore-based startup that helps consumer-facing salespeople and businesses convert leads from their phones, has raised $6m in Series A funding.

According to a report by e27, the round was co-led by MassMutual Ventures and Vulcan Capital, with participation from Wavemaker Partners, bestselling author Nir Eyal, and Binance Investment Director Gwendolyn Regina.

The startup has previously raised US$900,000 from Wavemaker Partners, Entrepreneur First, and several angel investors.

Privyr builds a mobile-first sales productivity and workflow management tool. It aims to help salespeople and small businesses better engage and convert their leads into clients through WhatsApp, SMS, iMessage, and phone calls.

The startup also aims to make sales interactions more personalised and convenient, leading to much better customer experiences and sales conversion rates.

The company claims over 45,000 sales professionals across more than 75 countries use its product.

The new funding will be used to expand Privyr’s product capabilities, increase market penetration, and scale its team from less than ten employees to over 40 within a year.

Aaron Lim, co-founder and CEO said, “Over the past few years, virtually all consumer-facing sales have moved to mobile messaging apps like WhatsApp or iMessage. What used to happen in a few face-to-face meetings has turned into hundreds of micro-interactions with dozens of leads simultaneously. Salespeople are spending hours every day copying and pasting messages, updating spreadsheets, and figuring out who they need to follow up with – it’s a complete mess.”

As consumers adopt more digital channels, many companies are striving to improve their customer experiences and engagement. Earlier this year, Spixii and Socotra partnered to enable insurers to integrate Spixii’s conversational process automation with Socotra’s core platform to deliver superior customer experiences.

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