Zywave, an insurance software developer, has launched its Carrier Content Cloud Distribution, which aims to connect brokers with carriers in a more innovative way.
The offering leverage Zywave’s Content Cloud to distribute collateral and thought leadership material from insurance carriers to a network of brokerages and agencies serving the P&C and employee benefits markets.
In addition to directly connecting insurance carriers to a network of over 110,000 users at 3,500 brokerages and agencies, the new Carrier Content Cloud Distribution solution also includes comprehensive reporting capabilities.
Zywave said that through an integrated, user-friendly reporting dashboard, carriers are able to seamlessly track impressions, shares and downloads of their uploaded content.
The InsurTech said this allows carriers to increase their brand awareness and revenue potential whilst maintaining good stewardship among brokers and policyholders, and saving time.
Jeff Cohen, Zywave senior vice president, said, “The Carrier Content Cloud Distribution solution is a game-changer for carriers by enabling them to expand their reach in the broker ecosystem through Zywave’s world-class content distribution channel. This helps carriers position themselves as thought leaders and industry experts, while expanding trading relationships and bolstering submission flow. The true beneficiary is a more informed policy holder.”
Earlier this year, Zywave acquired Ohio-based Strategic Insurance Software (SIS), a provider of web-based agency management systems (AMS) and customer relationship management (CRM) solutions for property & casualty insurance agencies.
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