Pebble, which offers direct indexing services, has closed its seed round on an undisclosed amount.
Capital was supplied by NextView, Jump Capital and Cendana.
The company was founded in 2021 by a group of FinTech veterans that wanted to level the playing field for the self-directed investor.
It offers a personalised index ETF that helps people make their own ETF. The company will use the funds to streamline the app and improve user experiences.
The mobile app also lets users create their own portfolio, with the ability to quickly add or remove companies.
In a blog post announcing the funding round, Pebble said, “Stepping back – we are at a historically important inflection point for the financial industry. It’s an industry that was built by and for, collectively, our parents’ generation. An industry that doesn’t yet embrace our generation’s expectations for ease, transparency and complete control. This needs to change – we all demand it.”
NextView Ventures recently contributed to the $7m Series A funding round of HomePace, which helps homeowners get early access to their home equity without taking on additional debt or interest payments.
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