Social media platform Instagram has embedded payments through the support of Meta Pay.
In an announcement from Meta, it stated it wanted to help people start conversations with the businesses they care about and help them easily find and buy products directly in the chat thread.
When speaking with a qualified small business on Instagram, the user will be able to make purchases without leaving the chat.
In an example, it stated that a user could message a business about a backpack, ask for customisations and then order it from the chat thread. They will also be able to track the order through the app and ask any follow-up questions.
The payments are completed through Meta Pay.
Small businesses using the service can create a payment request with item description and price, and request and collect payments.
It was recently reported that Instagram is set to trial the use of non-fungible tokens (NFT) on its platform for some US users. A group of NFT creators and collectors will soon be able to display their tokens on Instagram.
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