Pogo, a New York-based financial health app empowering consumers to harness their data for their own benefit, has raised $14.8m in funding.
The funding included a $12.3m seed round led by Josh Buckley and a previously unannounced $2.5m pre-seed round. Other backers include Slow Ventures, Village Global, Mantis, Harry Stebbings’ 20VC, MrBeast’s Night Ventures, Hyper, Shrug and over 100 top founders, operators and creators.
Pogo wants to position itself as consumers’ “digital agent.” The app works by syncing with the consumers’ data, and using that to help them discover new ways to earn and save money.
For example, after linking your purchase data, Pogo will tell you if you’re overpaying on auto insurance and how to get a better deal. The company said its users save an average of $650 per year on auto insurance.
Pogo is built on the belief that consumers should be able to put their own data to work for their own benefit, in a world where corporations are benefitting from such data.
The leader of the round, Josh Buckley, said, “Pogo is building a suite of tools that allows your average person to flip the script and harness their data for their own benefit. I think Pogo can become a legendary company–they’re growing extremely fast, and they have some of the best user retention numbers I’ve ever seen across consumer apps.”
Amid a cost-of-living squeeze, there is strong demand for financial-health related apps. Last month, Minna Technologies, an embedded FinTech firm, teamed with financial health app Steven to help better manage the latter’s subscription-based costs.
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