AXA Venture Partners backs Mytraffic for location analytics


Mytraffic, a France-based provider of location analytics, has raised €30m in Series B funding in a round led by AXA Venture Partners (AVP).

Created in 2015, Mytraffic offers a SaaS platform which provides accurate and dynamic information about physical locations: shopping centres, streets and city centres.

Mytraffic helps over 400 clients across seven European countries (France, UK, Germany, Spain, Italy, Belgium, Netherlands).

Retailers (McDonald’s, Amorino, The Body Shop), real estate operators (JLL, Nhood, Redevco) and city authorities (Montpellier, BME Brussels, Karlsruhe ME) currently use its platform to select the best locations to open stores, monitor the performance of their real estate assets, attract visitors, and negotiate leases.

The round takes the total equity raised by Mytraffic close to €45m. The company said this is thanks to historic investors such as Alven which led the Series A in 2021, and Pierre Kosciusko-Morizet’s Kernel fund, which led the seed round.

My traffic said the capital wull support the development of its location analytics platform and accelerate its growth across Europe.

Hakim Saadaoui, co-founder and CEO of Mytraffic, said, “There is a huge discrepancy between the quality and the volume of real-time accurate information available to any website manager, and the imprecise, partial and outdated insights currently available to physical location operators. We aim to restore this imbalance.”

Benoit Fosseprez, general partner at AVP, added, “The digitization of our economies over the past 20 years has allowed brands, retailers, real estate and communities to benefit from big data and unprecedented software-powered treatment capabilities to optimise their online businesses. The pandemic has made it critical for offline businesses to have the same capacity and data for their activities in the physical world, while strictly respecting data privacy. Mytraffic offers a complete, anonymised SaaS solution, architected around the specific use cases of its customers, offering them tremendous value creation potential.”

Earlier this year, Verisk, a global data analytics provider, launched a geolocation solution for commercial and residential risk assessment.

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