Fennel, an ESG-focused platform that gives retail investors access to tools to better engage with companies, has launched its mobile investing app.
According to Fennel, the key feature of its app is its in-app ESG data and rankings, which the firm says provides unprecedented information to retail investors on public firms’ ESG practices.
With Fennel, users can invest in publicly listed stocks and ETFs as they analyse detailed ESG data and further understand how the companies they invest in impact the world they live in.
The platform allows retail investors to easily invest in aligment with their values and the ESG-related issues they care about, such as carbon emissions, climate change and gender and cultural identity wage gaps.
Fennel provides information about past and upcoming shareholder votes in order to show investors how they can play a part in guiding a company’s decisions. It also allows investors to follow specific ballots to track their outcomes.
Alongside the launch, the company also raised $5m in a round of seed funding. Participating in the funding was founding partner of Wilson Sonsini Goodrich & Rosati Larry Sonsini, former managing director of Trading at Blue River Asset Management Paul Sinsar and John Rundle, distinguished Professor of Physics and Applied Mathematics at UC Davis.
Fennel CEO Daniel Naim said, “The retail revolution is only just getting started. The next generation of investors are yearning for their voices to be heard. Today, the shareholder voting process is an overlooked method of invoking positive corporate change. Our mission is to give everyone a voice in the companies they invest in, not just the top 1% with formidable seats at the table.”
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