FinTech Klarna has revealed it is using Clarity AI’s data and capabilities to promote environmentally conscious brands to 150 million shoppers.
Clarity AI is a global sustainability tech platform and claims it is the global leader in the generational shift away from credit cards.
Klarna will initially feature ways to shop consciously – powered by Clarity AI’s capabilities – to those shopping for electronics across thousands of brands in 22 countries around the world.
As a whole, the technology industry is expected to produce around 14% of global emissions by 2040, up from around 3% today. As well as the energy demand from the usage of electronic devices, their production and disposal have a significant environmental impact. Producing these devices equals or exceeds the carbon cost of using them.
After consumers make a purchase in the electronics category, new Clarity AI-powered information on the brand’s environmental efforts will be displayed in the form of brand badges, bringing together brand-level sustainability data in one simple overview.
This information provides consumers with a simple and reliable way to identify brands that are proactively addressing climate change, helping consumers shop more consciously.
The brand badges indicate whether a company has lower greenhouse gas emissions than similar businesses, whether they derive a higher proportion of its energy from renewable sources, has climate change policies and a roadmap to positively impact climate change, and whether or not a company is transparent in its reporting of climate-related information.
Klarna head of sustainability Salah Said remarked, “In 2021, Klarna introduced the CO2e emissions tracker, which brought to life one of the largest awareness efforts on carbon footprints ever made. Now, we are taking it one step further by providing Klarna’s more than 150 million shoppers with reliable and transparent metrics for electronics brands, helping shoppers to not only understand the impact of their purchases but also to make more environmentally conscious decisions going forward.
“Together, Klarna and Clarity AI are empowering consumers to ‘vote with their wallet’ for a more sustainable world.
“We were looking for a partner that not only provides clear and independent data, but also offers a seamless technical integration. As a digital-native tech company, Clarity AI was a natural choice for us. We speak the same language; it’s a great match.”
Clarity AI head of product Angel Agudo added, “We are thrilled to empower over 150 million shoppers with the information they need to make more sustainable choices when they shop. With more than 2 million daily transactions processed by Klarna, this initiative can have a significant collective effect, showcasing the scale and potential that Clarity AI can power and unleash as we make our sustainability metrics accessible to consumers.”
Klarna recently introduced a platform that connects retailers with creators and influencers to help them reach their target markets.
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