FirstVet teams up with Fletch for embedded pet insurance marketplace


FirstVet, a provider of on-demand video consultations for pet parents, has partnered with Fletch to embed a pet insurance marketplace for its US users.

Founded in Stockholm in 2016, FirstVet is a mobile app service that offers virtual veterinary consultations for pet parents to provide instant peace of mind and advice about the health of their pets.

FirstVet delivers more than 50,000 consultations per month globally, with over one million registered users. With immediate access to pet insurance quotes, users will be able to decide whether they want to add insurance or wellness from leading U.S. pet insurance providers.

Fletch Technologies connects digital ecosystems to relevant insurance products through an open protocol.

Following the partnership, the embedded pet insurance marketplace will allow users to be able to access several pet insurance options within FirstVet’s televet platform, allowing them to decide which provider works best for them and their pet’s unique needs.

David Prien, CEO at FirstVet, said, “Speed to market has always been a key focus for us at FirstVet. Fletch’s API-first solutions enabled us to plug in multiple leading pet insurance companies through one simple integration. Veterinarians, pet parents, and pets all benefit from access to the insurance products and video consultations that can save time and money.”

Frankie Lopez, partnerships at Fletch, added, “Digital ecosystems are increasingly looking for new ways to provide users with the insurance options they need within the customer journey. Fletch’s robust suite of integration routes helps avoid the hurdles of wrangling different insurance APIs, through our no-code widgets and single point of connectivity. “Together with televet solutions like FirstVet, Fletch is excited to complement a holistic pet health offering with a seamless insurance experience for pet owners. This brings FirstVet one step closer to becoming their users’ only app for everything pet wellness.”

In November last year, Napo, a UK-based pet insurance startup, raised £15m in Series A funding in a round led by DN Capital.

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