Demandbase, a company that helps B2B organisations hit their revenue goals, has scored $175m in financing from Vista Credit Partners.
The investment will be used strategically to support Demandbase’s next wave of platform innovation. This comes on the heels of a successful fourth quarter and full year 2022, including strong revenue growth and record Q4 bookings.
The past year marked a number of important innovations and company milestones for Demandbase, including delivering what it claims is the first 100% free account identification solution and becoming the first to unify sales intelligence and account engagement insights for sellers.
The company also enhanced B2B ad-tech with the addition of people-based advertising, launched Demandbase Data (D2) Labs, and broadened and evolved product offerings by more than doubling its mobile phone and company data in Demandbase One and releasing Demandbase Intent, making its intent data available for use outside the Demandbase One platform.
Demandbase claims it has also consistently been recognised for outstanding company culture and customer satisfaction. In 2022, Fortune Magazine and Great Place to Work named the company one of the Best Workplaces in the Bay Area in California, Best Workplaces for Millennials, Best Workplaces in Technology, Best Medium Workplaces, and Best Workplaces for Parents.
Demandbase CEO Gabe Rogol said, “We’re incredibly energized by this financing, which will enable us to execute on the big plans we have in store for new innovation and growth. Our company has innovated at a record pace over the last year and shown massive potential to transform how B2B companies go-to-market through new offerings and enhancements to our core product.
“This is always important, but right now, in an economy where every company needs to do more with less, it’s essential. We’re empowering teams to work smarter to achieve their revenue goals, using fewer resources and enjoying greater results.”
AdalFi, a Pakistan-based digital lending infrastructure provider, has raised $7.5m in seed funding to tackle the lending challenges in the country.
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