Guardian Life launches all-in-one financial protection solution


The Guardian Life Insurance Company of America has launched SafeGuard360, solution that offers essential financial protection for consumers in one product.

Guardian, which is based in New York, is a provider of life, disability, dental, and other benefits and insurance.

According to Guardian Life, SafeGuard360 is an industry-first, patent pending product that includes life insurance, long term care and income protection benefits, helping individuals build the foundation for lifelong well-being.

Guardian’s 2021 Financial and Emotional Confidence Study: Path to Prosperity, revealed that 46% of respondents indicated that building a solid long-term financial strategy was a top financial priority.

However, when asked about their own financial behaviours to meet these priorities, only 1 out of 3 reported being good at following positive financial habits.

Guardian said its new financial protection product provides a streamlined approach to creating a financial strategy that addresses multiple aspects of financial well-being.

Additional benefits include ease of purchase through a single digital application and underwriting process, and relationship management through Guardian’s financial representatives.

Clients will also have a single point of claim initiation across all coverages of SafeGuard360 and will be assisted by Guardian’s dedicated team of claims representatives.

Michael Ferik, head of individual markets at Guardian, said, “Providing a well-rounded policy that inspires well-being and helps protect people at every life stage was foundational to building SafeGuard360.

“Research tells us people don’t follow through on financial plans because they say the process is too cumbersome. This one-of-a-kind product addresses that challenge for consumers by creating one unified solution that speaks to many financial concerns.”

Earlier this year, FOXO Technologies, a technology company applying epigenetic science and AI to modernise the life insurance industry, has partnered with AmSuisse to distribute life insurance.

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