WealthTech GBST has launched an enhanced version of its SaaS Composer wealth management administration platform and has undergone a rebrand.
According to GBST, the rebrand reflects the company’s ongoing commitment to inspiring wealth innovation.
With a nod to its origins, the firm said it has preserved its company name and built a brand proposition and new visual identity using the updated backronym – Global Business Solutions Technology.
GBST CEO Robert DeDominicis said, “While our business and solutions have significantly transformed over the past few years, perceptions of the company have not evolved at the same pace. Our new brand successfully communicates who we are today. It honours the hard work by team GBST over the last few years, as well as four decades of industry experience, as we take the company in a new strategic direction.
“We’ve taken the time to look at ourselves from the inside out and have carefully considered how we’ve grown and how we can continue to inspire innovation. I’m incredibly proud to reveal the new GBST brand today, and to launch our new look, newly transformed Composer.
“We’re not the GBST you might think you know. Take a look.”
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