Insurify completes acquisition of

Insurify, a virtual insurance agent offering services to compare, buy and manage insurance, has completed its acquisition of Insurance Agency.

Established in 2013, Insurify is a digital platform that allows consumers to find and compare the best cover for their needs. It works by customers answering a few questions about themselves and their needs and Insurify will show bindable quotes from various national and regional insurers which meet their specific needs. is an online comparison platform that allows consumers to receive side-by-side comparisons on auto insurance quotes with real prices from more than 60 of the country’s top carriers.

This acquisition brings two online insurance shopping platforms under one larger scale entity that combines Insurify’s AI-powered technology, advice, and organic marketing expertise with’s consumer choice and insurance experience.

Insurify first announced its plans to acquire earlier this year.

Snejina Zacharia, founder and CEO of Insurify, said, “We are thrilled to welcome the talented Compare team, and the well-established brand, and proven technology into Insurify. This combination allows Insurify to realize the benefits of the respective brands, platforms, and operations to effectively deliver next-generation solutions to consumers and carrier partners. Together, our complementary insurance capabilities will continue to strengthen Insurify’s market position as we build the preeminent and most trusted digital insurance agent.”

Costantino Moretti, head of international insurance, Admiral Group, added, “I’m really proud of everything that has achieved over the last decade. This acquisition is a positive outcome, but it’s always sad to see valued colleagues leave the Admiral family. On behalf of Admiral, I would like to thank our colleagues for their contribution to the Group and their unwavering commitment to customers – and wish them all the best as they enter this new phase.”

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