Aligned, a company claiming to pioneer the first B2B buyer-seller networker, has raised $5.8m in seed funding.
The round was led by Hetz Ventures and NFX, with participation from global strategic sales leaders and angel investors.
Founded in 2021 and based in Tel Aviv, Aligned is on a mission to accelerate and streamline B2B buyer-seller collaboration.
Using its shared online workspaces, Aligned is developing a network exclusively for B2B buying and selling to foster a smoother collaboration, facilitate stronger business relationships and ease the deal pipelines process.
Despite the drive towards digitalisation, Aligned said the way buyers and sellers collaborate has remained largely unchanged, still composed of endless email threads, attachments, and links to spreadsheets. This results in a frustrating buying experience with less deals closed.
Aligned aims to “bring order to the chaos” associated with B2B dealmaking with online “rooms” for sellers and buyers to collaborate on shared resources, coordinate next steps and timeliness, communication with all stakeholders and build and sign proposals.
The company said it will use the fund to scale its team to keep up with demand, embed further innovative deal analytics and AI into its platform and help build out the first professional, global network of B2B sellers and buyers.
Gal Aga, CEO and co-founder of Aligned, said, “B2B buying and selling is a chaotic process involving numerous stakeholders and often months of back and forth, with many blind spots and moving parts to control.
“These modern times present a game-changing opportunity to make buying and selling more impactful for both sides, even enjoyable. We’re passionate about leading this change to make the B2B buying and selling experience frictionless, collaborative, and streamlined.”
Earlier this year, Two, which is helping to make B2B transactions frictionless, secured €18m in its Series A funding round.
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