Federal Life, Swiss Re, and Reframe Financial join forces for digital-first insurance solution


Federal Life Insurance Company, a provider of insurance and annuity products, has partnered with Swiss Re, a global reinsurer, and Reframe Financial, a top InsurTech company, to introduce Reframe LifeStage.

This innovative insurance plan is designed for millennial and Gen X employees, offering a digital-first approach to achieving greater financial security.

The partnership aims to address the evolving needs of customers by providing a hybrid policy that combines Indexed Universal Life insurance with cash value and long-term care (LTC) benefits. Reframe LifeStage offers a completely digital, responsive, and fast buying experience, designed to fit into the busy lives of modern families. The policy will grow in value over time to meet customers’ changing requirements.

Federal Life Insurance Company has a long history of protecting families with its diverse range of insurance products. Swiss Re, with its 155 years of experience, is a global leader in reinsurance, insurance, and risk management solutions. Reframe Financial focuses on helping families prepare for and manage the financial and emotional challenges of aging through its innovative insurance products and services.

The new product will undergo a six-month soft launch period, limited to a select group of distributors before it becomes more widely available later this year. Currently approved in 34 states, LifeStage is accessible through worksite employer groups and associations.

Federal Life CEO Bill Austin said, “The decision to partner with Reframe Financial on LifeStage aligns with our commitment to finding unique and innovative protection products and interest in working with like-minded companies. Both organisations are focused on bold innovation in the insurance industry and providing the next generation of dynamic solutions to protect families and improve people’s lives.”

The partnership eliminates invasive underwriting practices, such as lab tests and interviews for applicants under age 66. This allows employees to apply online and receive a personalised decision within minutes.

Kim Poulopoulos, head life & health growth innovation Americas at Swiss Re, said, “This offering is powered by Magnum, our automated underwriting solution, together with Reframe’s intelligent tech platform and allows underwriting decisions at the point of sale so consumers know immediately that they have been accepted for coverage. We are delighted to have been able to utilise our product innovation expertise to help bring this offering to market.”

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