It has been announced that Neem, an innovative Pakistani FinTech startup, has entered into a strategic partnership with DNI Group.
Neem is renowned for its commitment towards revolutionising financial accessibility and inclusivity across emerging markets, particularly in Pakistan.
The company has secured significant financial investment from DNI Group, a globally recognised investment firm with operations across 28 countries. The deal signifies a vote of confidence in the embedded finance model and is reflective of the burgeoning Pakistani digital tech ecosystem.
Neem is in the process of developing a Banking-as-a-Service platform. Their vision is to foster financial wellness among underserved communities. The business aims to empower numerous digital platforms across different industries, by offering their customers a comprehensive suite of embedded finance products through secure, API-based integrations.
The new funding will further strengthen Neem’s commitment to financial wellness, an ethos that revolves around the principle that individuals and businesses can take control of their financial lives with the right tools and access.
It is also expected to enhance Neem’s collaboration with other portfolio companies under the DNI Group umbrella, such as Airvantage, an airtime lending firm, and Paymenow, an earned wage access solution provider.
Neem has always sought to make a significant impact in its homeland of Pakistan, whilst nurturing the ambition to expand into other emerging markets in the long term. With the strategic investment from DNI Group, Neem believes it has found an experienced global partner capable of aiding them to realise this goal.
Ross Venter, CEO of DNI’s technology arm, Digital Ecosystems, expressed his excitement about the partnership. He said, “DNI is thrilled to join forces with Neem, a team of like-minded individuals operating in a vibrant, growing economy.
“Neem’s mission to provide financial wellness to the Pakistani market aligns perfectly with DNI’s objectives of empowering people and enhancing financial and digital inclusion. Through DNI’s strategic investment in Neem, we aim to accelerate the development, exchange, and commercialisation of our respective technologies for the benefit of consumers within our global communities.”
Despite challenging macroeconomic circumstances, the digital ecosystem in Pakistan continues to thrive and innovate. Neem is unwavering in its commitment to fostering financial resilience and prosperity for the people of Pakistan and beyond.
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