Selma Finance, a Switzerland-based WealthTech platform, recently concluded a successful crowdinvesting campaign. This innovative digital financial advisor secured more than €1.3m from its vibrant community of supporters, exceeding its original fundraising target by a significant 30%.
The successful campaign attracted investments from over 550 investors, a majority of whom are Selma’s existing clients. The platform’s commitment to community involvement and customer centricity is clearly demonstrated by its clients’ eagerness to take on active shareholder roles in the company. This strategy has yielded fruitful results, as the platform was able to raise €300k more than its initial goal of €1m.
Specialising in personalised financial advice, Selma’s offering is tailored to each client’s unique circumstances. Their comprehensive wealth management service factors in clients’ current financial situation, market conditions, and individual financial goals, presenting customised investment suggestions through their user-friendly application.
The newly raised funds will primarily be directed towards enhancing the features of Selma’s WealthTech platform, as suggested by their community. This includes refining the advice Selma provides to clients, improving transaction visibility and performance details within the app, and exploring suitable solutions for joint accounts, families, and diverse investment objectives. With these planned improvements, Selma aims to secure its position as the leading wealth management app in Switzerland.
The crowdinvesting campaign has underlined the importance of Selma’s community, which the company acknowledges as its most significant growth driver. This close-knit community’s unwavering support was particularly felt during the campaign’s launch, which witnessed a rapidly increasing investor percentage.
Selma Finance CEO and Co-founder Patrik Schär said, “Since the start we have built our company together with our customers – for our customers. Now, we want to make sure we stay close to our community while we aim to scale Selma into the No. 1 wealth management service in Switzerland.”
As new shareholders, the Selma community can look forward to being part of the company’s growth journey. They will receive special access to the Contributor Community and regular updates on company activities. In addition, they will also be privy to exclusive shareholder perks and benefits, with those contributing over CHF 5,000 receiving a lifetime management fee tier of 0.47%, irrespective of their account type with Selma.
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