Global Cyber Alliance has announced a new collaboration with Amazon that will focus on educating young adults about the risks of scams.
It’s hoped that the project will foster consumer education around scam identification, prevention, and reduce the stigma around reporting scams among young adult Internet users, ranging from 18-25 years old.
As of 2022, global internet usage was higher among individuals between 15 and 24 years across all regions, according to Statista. But despite this digital experience, young adult Internet users are still susceptible to scams and other cyber threats. According to the 2022 Better Business Bureau (BBB) Scam Tracker Risk Report, people ages 18–24 reported the highest median dollar loss ($220) of all age groups, up nearly 30% from $170 in 2021.
Brian Cute, GCA’s Chief Operating Officer and Director of the Capacity & Resilience Program, said: “We are excited for this collaboration with Amazon. With its global community, it is a leading organization and key stakeholder for spreading cybersecurity awareness to help us achieve our commitment to building a safer, more secure world.
“Reaching the true digital native generation is a great challenge for an organization like GCA, and we hope our work with Amazon will help us meet audiences where they are.”
The partnership has also welcomed like-minded organisations to join its efforts, claiming that “effectively combating scams and online fraud requires collaboration of many stakeholder groups.”
If you wish to be a part of the project, you can contact GCA to learn more.
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