J.P. Morgan is launching support for Apple‘s Tap to Pay for its US merchant clients, with beauty giant Sephora the first to trial the service.
The New York-based organisation is aiming to utilise Apple’s solution to allow merchants to accept contactless payments using their iPhones, without the need for a dedicated payments card reader or additional hardware, resulting in a quick and seamless checkout experience.
Sephora is the first J.P. Morgan Payments client to enable Tap to Pay on iPhone, which is currently rolling out across all its U.S. freestanding stores, and is set to benefit from the implementation of the modernised, efficient system across the nation.
Takis Georgakopoulos, global head, payments, JP Morgan, said: “Enhancing the ability for consumers to pay with their preferred method of payment is part of our broader, customer-centric approach to simplify omni-channel payment acceptance for our merchant clients.”
Tap to Pay on iPhone enables merchants to accept in-person contactless payments with a just a tap of their payment cards or mobile wallet, with no need for additional terminals or hardware.
Apple has been working on the feature since around 2020, when it paid $100 million for Canadian startup Mobeewave.
Max Neukirchen, Global Head of Payments & Commerce Solutions, J.P. Morgan Payments said: “Giving consumers the ability to simply tap-and-go is very exciting.
“This solution means our merchants don’t need to worry about certain pain-points like card reader Bluetooth connectivity, terminal power charging or manually entering card information.
“This will bring a truly flexible checkout process which is great for merchants and customers alike.”
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