APEXX Global, renowned as a top-tier global payments orchestration platform, has joined forces with Klarna, an AI-empowered shopping assistant and payment network. Together, they aim to extend Klarna’s flexible, interest-free payment choices to global merchants.
The principal motivation behind this collaboration is to amplify the reach of flexible payment options and serve a broader range of merchants. By integrating Klarna into the APEXX Connect platform, merchants can now easily host “Buy Now, Pay Later” (BNPL) services through a unified API.
This partnership is a strategic move to not only reduce transactional costs for APEXX’s vast merchant clientele but also to significantly boost sales and tap into Klarna’s expansive customer pool. Moreover, it grants Klarna entry into the travel sector, an area where APEXX boasts an impressive clientele.
APEXX Global, operating under the banner ‘APEXX’, provides an advanced payments orchestration platform that assists merchants with a variety of payment solutions. One such innovative solution is APEXX Connect which offers “Buy Now, Pay Later” (BNPL) services. On the other hand, Klarna, powered by AI, operates as a shopping assistant and payment network. Its core focus is providing flexible and interest-free payment methods.
The partnership agreement entails the full integration of Klarna across all markets APEXX operates in. An anticipated outcome of this union is the potential boost in sales and a reduction in transaction costs for APEXX’s diverse merchant base. The travel sector will also witness an uplift, courtesy of Klarna’s entry, leveraging APEXX’s established presence in the said sector. This collaboration is operational and active as of now.
APEXX Connect’s reach will be broadened due to this partnership, making its services available in over 50 markets. This expansion resonates with APEXX’s dedication to cater to a global audience across all pivotal markets.
APEXX Global VP, Partnerships Brian Joseph said, “We are proud to partner with a market-leading payments network in Klarna and this aligns with our mission to provide the most innovative solutions to our merchants. APEXX Connect will now be available in over 50 markets, which is testament to our commitment to serving a global clientele in every major market.”
Klarna Head of Partner Success Anisha Mohammed stated, “Our partnership with APEXX allows us to continue our strong growth mission, by expanding into new markets and looking into different verticals. APEXX are extremely strong in the travel sector with a number of well-known clients, so this agreement is well placed for us as we take the next step on Klarna’s journey.”
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