Alif expands into the UAE with Alif Pay

World-leading FinTech Alif is set to launch its raft of financial services across the United Arab Emirates (UAE).

Known as Ali Pay, it has been launched to provide financial services and global remittance for UAE residents.

The Asian FinTech will be launching a series of market leading financial services, leveraging next generation technology to serve the bespoke needs of UAE residents. These include Send Now Pay Later (SNPL), a Payroll platform, Travel prepaid programme, Buy Now, Pay Later (BNPL) and the Fly Now, Pay Later (FNPL) services.

Renowned digital transformation expert, Shafique Ibrahim, takes on the role as Alif Pay’s CEO, spearheading the launch and reinforcing the platform’s innovative approach to financial solutions.

Shafique Ibrahim, CEO of Alif Pay, commented on his appointment: “Alif Pay brings forth a groundbreaking vision for innovative payment services, granting customers swift and economical financial solutions. The UAE stands poised for transformative change, with the fintech revolution in payment services reshaping traditional paradigms.

“I’m proud to be associated with Alif, a company that upholds integrity, ethics, and noble values in its relationships with customers, partners, and employees. I’m eager to extend these principles and establish Alif Pay as a premier Fintech force in the UAE.”

Ibrahim is a digital transformation and payment leader with 22 years of payment industry experience in C-level positions in the Middle East.

According to the World Bank, outward remittances from the UAE totalled $47.54 billion in 2021, and is projected to rise. Having the right digital platforms in place to facilitate these growing financial flows in the UAE is vital.

Alif Pay is on a mission to achieve this, using the broader experience of Alif to deliver tailored financial solutions.

Zuhursho Rahmatulloev, co-founder of Alif, commented: “Alif has become a leading global voice in Islamic fintech and ethical banking, backed by our record-breaking growth milestones and rapid market expansions.

The launch of Alif Pay in UAE is a continuation of our success story, and reflects our mission of promoting noble and ethical fintech solutions in new countries and regions. We are proud to have Shafique Ibrahim aboard as he leads Alif Pay into what is set to be a defining period for the UAE payments market.”

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