Primer has launched UpliftAI, a first of its kind AI payments tool designed to empower online merchants to predict, optimise and deliver the highest possible authorisation rate across all global processors to drive revenue growth.
Uplift AI was launched to address the challenge of swelling transaction volumes and assist businesses in optimising payments, Primer introduced UpliftAI.
As a pioneer in the payment industry, Primer stands out for offering the first unified payments infrastructure. With unparalleled access to billions of data points across various payment methods, services, and processors, it remains dedicated to enhancing online merchant capabilities.
UpliftAI, an innovative AI payments tool, promises online merchants the ability to predict and optimise for the highest possible authorisation rate across global processors. This AI solution capitalises on vast payment data to autonomously select payment processors known for top-tier authorisation rates, enabling businesses to shift their focus to growth and refining customer experiences.
When businesses integrate UpliftAI, they harness a multi-processor approach that can yield a significant performance uplift. With applications across sectors such as retail and travel, early adopters of UpliftAI are witnessing up to a 5% increase in authorisation rates.
Primer co-founder Gabriel Le Roux stated, “UpliftAI is a no-brainer for any global business transacting online. It is a move towards the next generation of smarter payments, leading businesses to a huge potential uplift in authorisation rates. With authorisation uplift of up to 5%, these margins can have a huge impact on the bottom line for our customers with a flip of a switch.”
“UpliftAI is the evolution of optimisation tools to guarantee payment success. When it comes to the application of AI in payments, this is just the beginning. We see a future where AI can support businesses to make decisions across the whole customer journey, optimising fraud protection, communications, shipping, customer loyalty and more.“
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