Sandvik has unveiled its vibrant new brand identity, underscored by a meticulously crafted digital presence and enhanced digital commerce solutions.
Their partnership with Tietoevry Create, a seasoned entity that has been assisting Sandvik in its digital journey for numerous years, fortifies this rebranding initiative. Tietoevry Create brings to the table its profound expertise in curating innovative digital experiences and robust commerce solutions.
This partnership seamlessly melds Sandvik’s expansive industry insight with Tietoevry Create’s digital artistry, aiming to elevate Sandvik’s digital channels to new heights, thereby encapsulating a progressive, collaborative, and bold brand identity. The rebranding extends beyond mere aesthetics, delving into the realms of enhanced performance and speed by leveraging the latest version of Optimizely, heralding a significant advancement in their digital engagement and commerce strategies.
Sandvik operates as a dominant force across various industrial segments, including manufacturing and mining, integrating innovative technology solutions and engineering excellence to deliver unparalleled service and products to its clientele.
On the other hand, Tietoevry Create Experience has been instrumental in assisting businesses in traversing their digital transition journey, offering insightful solutions that revamp digital presences and strengthen digital commerce avenues. Their team of adept designers and developers, entwining creativity with technical acumen, has played a pivotal role in shaping Sandvik’s novel digital frontier.
The rebranding project, which commenced towards the end of last year, is a comprehensive overhaul of Sandvik’s digital platforms, including a revamp of the group’s headless web application, business area sites, and its digital commerce ventures. It introduces a fresh logo, colours, and a progressive digital footprint, all carefully devised to convey an audacious and cooperative brand image. The collective endeavours of designers and developers from Tietoevry Create Experience have been pivotal to the creation and deployment of the new collection of Sandvik websites.
The collaboration has witnessed the fusion of Sandvik’s industry know-how and Tietoevry Create’s digital expertise, marrying advanced technology with keen industry insight to foster an enriched user experience and create a digital presence that resonates with the newly formulated brand identity. This move not only refines Sandvik’s digital interfaces but also aligns with their forward-thinking ethos and commitment to progressive industrial solutions.
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