Persona has unveiled a groundbreaking addition to its identity solutions that will allow businesses to more holistically evaluate risk using dynamic signals.
The new offering, which is set to join its suite of solutions, known as Reusable Personas, leverages Passkeys, two enable users to securely store their Personal Identity Information (PII) for reuse across any device or browser, without having to re-submit the same information. On top of this, businesses can also maintain and run additional step-up verifications based upon their existing checks
The system is built upon Passkeys, an authentication method adhering to W3C and FIDO standards. The solution enables cross-device authentication without the need for additional installations, giving users a privacy-first approach, as their data is not shared with companies, without explicit consent.
It is hoped that this innovative service will empower businesses to keep their identity verification processes flexible, catering to the evolving needs and preferences of their customers. The solution supports both day-to-day changes in a user’s identity and provides long-term risk signals, helping businesses offer enhanced consumer experiences while mitigating regulatory risks and deterring fraudsters.
Rick Song, CEO, Persona, said, “The concept of reusable identities has been around for a while. But to date, no reusable identity solution has succeeded in comprehensively addressing companies’ ever-evolving risk and compliance requirements with end users’ need for privacy and security.
“With Reusable Personas, companies now have a flexible, dynamic solution that frees them from having to accept a decision made only with the information stored on a reusable identity. They can automate requests for additional checks or decrease friction, based on risk signals. In turn, end users can finally experience the full benefits of reusable identities — stronger privacy, security, and utility — with Reusable Personas.”
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