Persona has announced a partnership with LinkedIn, the world’s largest professional network, to offer its members in Brazil and Australia free identity verification services.
As part of the collaboration, Persona’s robust platform will be utilised by millions of LinkedIn members across both countries, who will now be able to seamlessly and securely confirm their identity through LinkedIn, bolstering the authenticity and trustworthiness of their networks.
Persona’s unified identity platform is designed to provide businesses with the necessary tools to tailor verification experiences, counter fraud, and adhere to ever-evolving compliance standards.
Through this support, LinkedIn can now offer its members a frictionless and secure method to verify their government-issued NFC passports. Upon successful verification, a prominent verification badge will be displayed on members’ profiles, enhancing their credibility.
Persona is a unified identity platform that equips businesses with the essential components to securely gather, verify, manage, and make informed decisions regarding individuals’ and businesses’ identities. The platform offers automation and orchestration tools to streamline the entire identity process from start to finish.
LinkedIn is a platform that connects professionals worldwide, enhancing their productivity and success. It has revolutionised the way companies approach hiring, marketing, sales, and learning. LinkedIn’s vision is to create economic opportunities for every member of the global workforce. With a user base of 985 million members, the firm has members across the world.
Oscar Rodriguez, LinkedIn Head of Trust and Privacy, said, “We’re pleased to be partnering with Persona to help users add an extra layer of trust and authenticity to their LinkedIn experience. We’re looking forward to continuing to scale verification with Persona’s flexible, robust approach to identity.”
Rick Song, CEO, Persona, commented, “We share a common vision with LinkedIn to build authentic connections, regardless of where users are based. We’re excited to continue collaborating with their team and support their global expansion.”
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