Optasia’s AI empowers JS Bank’s ‘Zindigi’ app to drive financial inclusion in Pakistan

Optasia, a prominent FinTech services provider, has joined forces with JS Bank, a leading commercial bank in Pakistan.

Optasia, a prominent FinTech services provider, has joined forces with JS Bank, a leading commercial bank in Pakistan.

The collaboration harnesses Optasia’s AI-driven decisioning capabilities to support JS Bank’s Micro Lending solution as part of its digital banking initiative.

Under the commercial name “Zindigi,” JS Bank’s digital banking initiative is set to benefit from Optasia’s AI Platform in Pakistan. Zindigi offers a wide range of digital banking services, including digital loans, remittances, digital payments, stock trading, mutual funds, and premium debit card offerings.

Additionally, the company has established partnerships to position itself as a key banking as a service (BaaS) and open banking solution provider.

Optasia’s AI platform will play a crucial role in enhancing the mobile financial offerings provided by Zindigi. This collaboration is geared towards driving financial inclusion, fostering economic growth, and positively impacting the lives of underbanked individuals.

The firm, formerly known as Channel VAS, operates as an advanced AI-led platform that facilitates instant access to financial solutions for millions of underbanked individuals and SMEs across more than 30 countries, primarily in Emerging Markets. The company’s B2B2X model benefits partners, including mobile network operators, mobile money operators, banks, and payment gateways, by enhancing customer experiences, boosting retention, and generating additional revenue without the need for extra operational or capital expenses.

Optasia’s AI-led platform, renowned for its capabilities and robustness, is highly regarded by partners worldwide. This collaboration with JS Bank will enable the delivery of top-tier digital banking services in Pakistan, furthering financial inclusion and economic progress in the region.

Mark Muller, Group CEO, Optasia, said, “The capabilities and robustness of Optasia’s AI-led platform are valued everyday by partners across the globe, that seek to improve the services they offer. It’s great to enable the delivery of top-level digital banking services to Pakistan through this collaboration with JS Bank.”

Noman Azhar, Chief Officer, Zindigi, stated, “Optasia’s AI capabilities are instrumental in enhancing the optimisation of digital banking services, turning advanced lending into a tangible reality for everyone. At Zindigi, our commitment is resolute in catalyzing a positive transformation within the financial services landscape, ultimately benefitting society as a whole.”

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