Better Home & Finance Holding Company has launched a new end-to-end white label solution that allows customers to purchase homeowners insurance through an online experience.
Known as Better Insurance, the product is the latest innovation pioneered under the company’s insurance subsidiary, Better Cover, and has been introduced to reduce complexities throughout the homeowners’ insurance purchasing process and provide consumers with a seamless, consumer-first insurance product.
The unique solution has been developed in collaboration with insurance technology leader Sure and Toggle from the Farmers Insurance family. It has been specifically designed to cater to the challenges faced by the modern consumers, offering a frictionless, personalised solution in these current testing market times.
Initially, the product will be available in in Arizona, Oregon, and Illinois, with plans in place to expand to additional states across the nation in the future.
Vishal Garg, CEO & founder of Better, said, “Insurance is a key component of the homebuying process that comes with its own unique set of risks and challenges. At Better, we are focused on leveraging technology to make products available that can reduce pain points across all facets of the home-buying experience, and insurance is no exception. As a public company, we are more motivated than ever to continue addressing timely issues for homeowners through our robust product offerings, and the Better Cover team is leading the charge with the launch of a more seamless, consumer-first insurance product.”
Since 2017, Better Home & Finance Holding Company has been a driving force in the financial sector. Their industry-leading technology platform, Tinman, has facilitated over $100bn in mortgage volume, offering an array of mortgage solutions. Additionally, their insurance arm, Better Cover, has written approximately $39bn in coverage, serving as a testament to their commitment to providing comprehensive financial solutions.
Wayne Slavin, CEO & co-founder of Sure, commented, “We’re excited to partner with Better to provide homebuyers with a frictionless, personalised insurance solution during this difficult time in the market. At Sure, our mission is to unlock the potential of digital insurance, and partnering with a leading digital homeownership company like Better is a natural fit to expand our reach and provide consumers with seamless access to insurance at a time when they need it most.”
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