Rokt, a leader in e-commerce technology known for utilizing machine learning and AI to customise shopping experiences, has teamed up with Afterpay, a renowned global player in the “Buy Now, Pay Later” market.
This strategic alliance aims to offer Afterpay’s e-commerce customers highly targeted offers at checkout, enhancing the overall shopping experience while also boosting customer loyalty and revenue.
The core objective of this partnership is to leverage Rokt’s advanced e-commerce technology. By doing so, Afterpay, along with its numerous retail partners, will be able to provide its customers with tailored and engaging advertising experiences during the critical checkout process.
Rokt stands out as a global frontrunner in e-commerce technology. Its machine learning technology, which supports billions of transactions worldwide annually, is aimed at maximizing transaction value by presenting contextually relevant messages when customers are most likely to engage.
Rokt’s innovative approach has been adopted by several leading companies including Live Nation, AMC Theatres, and PayPal. Originating from Australia and now headquartered in New York City, Rokt’s presence spans across 15 countries in North America, Europe, and the Asia-Pacific region.
“Afterpay is committed to delivering the most meaningful and relevant shopping experience for its customers, and we are thrilled to build on this mission by leveraging Rokt’s ecommerce technology,” Afterpay Global Head of Advertising Partnerships and Strategy, Saket Mehta, commented.
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