Geely’s new EV brand partners with Qover to launch bespoke insurance programme

Geely Group's EV brand ZEEKR, has partnered with Qover, a firm specialising in embedded insurance orchestration, to introduce a bespoke insurance programme for its customers in the Netherlands.

Geely Group‘s EV brand ZEEKR, has partnered with Qover, a firm specialising in embedded insurance orchestration, to introduce a bespoke insurance programme for its customers in the Netherlands.

This initiative launched by Geely, which owns Volvo, Polestar and Lynk & Co., ensures tailored coverage, addressing specific needs with Motor Third Party Liability (MTPL) and Motor Own Damage (MOD) insurance packages.

These packages – Essential, Advanced, and Ultimate – cater to diverse customer requirements and notably include comprehensive battery cover for all ZEEKR vehicles.

The swift launch of the embedded insurance solution within six weeks showcases the agility and dedication of both Qover and ZEEKR. By prioritising customer satisfaction, ZEEKR ensures a hassle-free ownership experience, aligning with their ethos of simplicity and service excellence.

This collaborative effort primarily caters to the initial ZEEKR customers in Europe, particularly in the Netherlands. It signifies ZEEKR’s commitment to offering peace of mind to its first European clients, scheduled to receive their electric vehicles by the end of 2023.

Qover operates as an embedded insurance orchestrator, streamlining insurance programs into seamless customer experiences. On the other hand, ZEEKR stands out as a luxury electric vehicle brand committed to providing an exceptional ownership journey for its European customers.

Stephen Dorman, Head of Customer Care at ZEEKR Europe, said, “ZEEKR strives to make every aspect of the ownership experience seamless, and this includes insurance. We are delighted to be partnering with Qover to provide insurance in the Netherlands as we have a shared focus on customer service and on making it simple for customers to choose the products and services they need.”

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