TIFIN, a trailblazer in AI and WealthTech, collaborates with Franklin Templeton, renowned for its global asset management prowess, to launch TIFIN @Work.
The partnership aims to empower employees by enhancing their financial wellbeing. TIFIN @Work, leveraging TIFIN’s expertise in advanced generative AI FinTech platforms, offers a comprehensive solution to help individuals achieve financial goals, reduce finance-related stress, and boost overall well-being.
TIFIN stands out in creating and operating companies that use data science, AI, and technology to streamline wealth and asset management. Franklin Templeton brings to the table its extensive experience in digital strategy, wealth management, and deep investment knowledge.
TIFIN @Work, the first AI-powered platform for employees, assists in assessing financial situations, offering actionable advice, and optimizing workplace benefits for improved financial outcomes. The partnership builds on the strategic relationship initiated during TIFIN’s Series D funding round in May 2022.
The collaboration leverages Franklin Templeton’s Workplace Retirement Distribution Business to introduce TIFIN @Work to plan advisers and employers. This joint effort aims to bridge gaps in the advisory firms between workplace and wealth management businesses, enhancing defined contribution and plan adviser ecosystems.
Harshendu Bindal, managing director, digital strategy and wealth management, Franklin Templeton, said, “Blending the deep investment expertise and digital capabilities of Franklin Templeton with the data-enriched Tifin @Work platform is a game-changer for advisors looking to expand their practice beyond retirement accounts to wealth solutions.
“The experience delivers a truly unique financial wellness offering for plan sponsors that considers the holistic investment needs of participants, providing digital education with clear and seamless paths to help them invest for their goals.”
Dr. Vinay Nair, founder and CEO of TIFIN, said, “We are thrilled to collaborate with Franklin Templeton to bring TIFIN @Work to the market. This partnership combines TIFIN’s technological innovation in AI with Franklin Templeton’s deep plan adviser network and expertise in the defined contribution industry. Together, we can empower employers to deploy a holistic solution that fosters better financial outcomes for their employees.”
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