Intuit, which is behind TurboTax, Credit Karma, QuickBooks, and Mailchimp, has expanded the cross-platform products it offers.
The latest development integrates TurboTax into Credit Karma and QuickBooks, offering a seamless and personalized tax preparation and filing experience. This integration leverages Intuit’s AI capabilities and TurboTax’s tax knowledge engine, enhancing the ease and efficiency for individual filers and small business owners.
TurboTax offers a range of tax preparation services, catering to individuals, families, and small businesses. It provides DIY, assisted, and full-service tax filing options. Credit Karma, another Intuit service, specializes in tax filing and financial advice for millions of Americans. QuickBooks focuses on streamlining financial management and tax filing for small businesses, emphasizing the ease of transitioning from bookkeeping to tax filing.
This integration enables Credit Karma members and QuickBooks customers to prepare and file their 2023 taxes through TurboTax within their respective product experiences. It also offers early refund access and expert assistance, ensuring a tailored and confident filing experience.
Intuit’s Executive Vice President and General Manager of the Consumer Group, Mark Notarainni, said, “Our vision is to deliver the trusted TurboTax experience to individuals and small businesses however they want to file and where they want to file, including across the Intuit ecosystem of products and services.
“The integration of TurboTax into Credit Karma and QuickBooks helps us meet our customers where they are so they can file with complete confidence knowing they are getting their best tax outcome, all in a familiar product experience.”
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