Janover launches new InsurTech subsidiary

Janover Inc., a B2B FinTech marketplace specialising in connecting commercial property borrowers and lenders, has announced the launch of its new InsurTech subsidiary, Janover Insurance Group.

Janover Inc., a B2B FinTech marketplace specialising in connecting commercial property borrowers and lenders, has announced the launch of its new InsurTech subsidiary, Janover Insurance Group.

This subsidiary aims to innovate within the commercial property insurance realm by capitalising on generative AI applications integrated into Janover’s influential marketing funnel.

Leveraging this marketing funnel with over 88m annual impressions on Google, Janover Insurance Group anticipates achieving widespread distribution and operational enhancements from the outset.

The firm is looking to transform commercial property insurance by employing generative AI and leveraging unique access to market data. Initially targeting multifamily and commercial property insurance, the subsidiary plans to broaden its services to encompass Small and Medium Business (SMB) clients as it scales up.

This strategic expansion aligns with Janover’s core mission of delivering long-term value to shareholders and bolstering its ecosystem by offering advanced tech-driven solutions to commercial, multifamily, and small business customers.

To strengthen its capabilities, Janover has enlisted Tyler Schapiro, CEO of Flagler Insurance, as a strategic advisor for its commercial insurance arm. Schapiro brings extensive industry experience and expertise in executing roll-up strategies, signalling the company’s commitment to excellence and industry leadership.

“Our entrance into InsurTech with Janover Insurance Group signifies a pivotal step on our ongoing journey to improve financial services for commercial real estate and SMB enterprises by building best in class, tech first solutions where they are most needed,” said Blake Janover, Chairman and CEO of Janover Inc.

“We believe that this specialised InsurTech arm is the ideal product to add to our ecosystem as it solves a meaningful pain point in the market and leverages technology and systems we’ve already built. Our expertise in the practical application of generative AI and building marketplaces, combined with our robust marketing capabilities, positions us uniquely to redefine the commercial insurance space and offer unparalleled service to our clients. It further creates an end-to-end tech-first financial services firm for our customers; further enhancing our revenue with recurring, predictable income. By strengthening our financial foundation, we will be able to better service our customers as we continue to scale,” continued Janover.

“The addition of Mr. Schapiro is a testament to our commitment to excellence and to surrounding ourselves with industry leaders. His experience executing on rollups, hiring and insights will be invaluable as we navigate this exciting new chapter in our journey,” he added.

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