GoCardless, the bank payment company, and JustGiving, the renowned online donation platform, have announced an expansion of their existing partnership.
GoCardless, known for its streamlined bank payment solutions, is set to become JustGiving’s sole open banking payment provider, replacing American Express. This shift will enable JustGiving to utilize GoCardless’ Instant Bank Pay for immediate, one-off donations, alongside its existing Direct Debit system for recurring contributions.
The foundation of this partnership lies in the shared goal of enhancing the donation process. JustGiving aims to increase the proportion of donations made through open banking payments, currently at 10%. This method aligns with JustGiving’s commission-free approach for charity customers, where it relies on optional donor tips for revenue. Instant Bank Pay’s cost-effectiveness is expected to bolster JustGiving’s sustainable business model, ensuring more funds reach charitable causes.
Oliver Shaw-Latimer, Senior Director, Payments and Innovation at JustGiving, commented: “We’ve built a suite of products to support amazing causes and it is a privilege to be the payments platform powering fundraising behind the scenes. Fast forward 23 years and over $9 billion has been raised for good causes in almost every single country in the world. We’re constantly looking for ways to make donations go further, and open banking payments play a pivotal role.
“After working with GoCardless for over a year on recurring donations, we were confident that its Instant Bank Pay feature would be perfect for one-off giving. Instant Bank Pay will not only help us to keep costs low but also provides a best-in-class fundraising experience for our customers and their donors.”
Pat Phelan, MD of UK & Ireland and Chief Customer Officer at GoCardless, added: “As open banking approaches its sixth anniversary in the UK, we’re proud to bring this emerging technology to everyone through Instant Bank Pay on JustGiving — a household name and one of the largest fundraising platforms in the country. By using our unique combination of Direct Debit and open banking payments, JustGiving can give donors and charities more payment choice whilst lowering costs and reducing fraud. Ultimately, this means more money goes to worthy causes.”
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