An extended partnership between FIFA and Visa until 2026 aims to champion the growth of football and provide unparalleled support to players, fans, and clients.
This collaboration focuses on delivering an engaging programme involving youth, beach soccer, and FIFA events, culminating in the largest FIFA World Cup in history in 2026.
FIFA, headquartered in Zurich, Switzerland, is responsible for the organization and promotion of football’s major international tournaments, primarily the FIFA World Cup™. FIFA works diligently to develop football globally and ensure the sport is accessible to everyone.
Visa, a global payments technology company, offers secure and innovative payment solutions. As the Official Payment Technology Partner for FIFA, Visa is committed to enhancing the fan experience through seamless and secure commerce experiences and providing exclusive access and promotions to Visa cardholders during FIFA events.
Visa’s partnership with FIFA has been fruitful since 2007, significantly enhancing the payment experience at over 40 FIFA events, including the recent FIFA World Cup in Qatar and the FIFA Women’s World Cup. With the extended partnership, both entities aim to modernize and streamline the commerce experience for the FIFA World Cup 2026, making it the most digitally advanced and fan-centric event in history.
The partnership ensures that Visa remains the Official Payment Technology Partner for FIFA, offering seamless and secure payment experiences across all FIFA events. Visa cardholders are set to enjoy exclusive access, behind-the-scenes insights, pre-sale events, and innovative promotions at FIFA stores and online at FIFAstore.com.
FIFA President, Gianni Infantino, emphasized the bright future ahead, stating: “FIFA is thrilled to partner with Visa and to focus our strong partnership on what will be a very bright future. Visa’s unwavering commitment to enhancing the fan experience, coupled with their innovative approach to payment technology, aligns with FIFA’s vision to make football truly global and accessible to all. We look forward to delivering exceptional moments for fans across the globe.”
Oliver Jenkyn, Group President, Global Markets at Visa, expressed enthusiasm for the partnership’s continuation: “Our alliance with FIFA has yielded immense benefits for our brand, clients, and cardholders. We’re excited to continue our long-standing partnership and deliver seamless payment experiences as part of one of the world’s most popular sporting events.”
Romy Gai, FIFA Chief Business Officer, highlighted the significant progress in fan experience: “Since 2007, Visa has been instrumental in elevating the payment experience at more than 40 FIFA events, including the recent FIFA World Cup in Qatar and last year’s record-setting FIFA Women’s World Cup in Australia and New Zealand. While the fan journey has seen tremendous strides in the 16 years of partnership, FIFA and Visa have our sights set on a modernised digital, custom and frictionless commerce experience for FIFA World Cup 2026.”
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