ASDA, a leading retail giant in the UK, has teamed up with Accertify, a subsidiary of American Express, known for its comprehensive fraud prevention solutions.
The collaboration between ASDA and Accertify is driven by the need to update ASDA’s legacy systems and optimize operations across its extensive network. Accertify’s integration into ASDA’s framework will bring real-time machine learning models and automated refunds to the forefront of the retailer’s fraud prevention efforts. This technological advancement is set to not only combat eCommerce payment fraud but also elevate customer experience and improve operational KPIs.
Accertify stands as a leading figure in the realm of fraud prevention, chargeback management, and payment gateway solutions. Serving a diverse clientele across the globe, Accertify’s offerings help businesses reduce the total cost of fraud, streamline processes, and boost revenue. Their expertise in machine learning-based fraud detection and chargeback management has set them apart in the FinTech industry.
The synergy between ASDA’s retail expertise and Accertify’s technological prowess promises to redefine fraud prevention in eCommerce. By leveraging Accertify’s machine learning capabilities and automated solutions, ASDA is set to enhance the security and efficiency of its online transactions. This partnership not only reflects ASDA’s commitment to safeguarding customer transactions but also its dedication to fostering a seamless shopping experience.
Accertify President Mark Michelon said, “As a leading UK retailer, having the right fraud prevention capabilities that can adapt to the evolving fraud landscape is critical for ASDA. We’re looking forward to working with ASDA to help create seamless customer experiences through our machine learning technology.”
ASDA Product Manager – Payments and Fraud Craig Parkinson noted, “Accertify has long demonstrated it is a leader in machine learning-based fraud prevention and chargeback management.
“Leveraging Accertify’s capabilities and automation will enable us to further enhance the security of our online transactions and achieve our goals to better protect and serve our customers.”
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