Pulsate, a mobile-first engagement solutions firm, has recently announced a significant milestone in its journey to redefine digital banking relationships.
The company, known for its innovative approach to enhancing consumer engagement through personalized and timely digital interactions, has successfully secured $7.75m in Series A funding.
This financial injection comes courtesy of leading investors TruStage Ventures and Curql Collective, marking a pivotal moment in Pulsate’s quest to deepen the connection between financial institutions and their customers.
At the heart of Pulsate’s mission is the challenge of transitioning the majority of banking consumers—who have moved from traditional branch banking to mobile platforms—to enjoy the same level of convenience and quality in digital interactions. With only 10% of customers still preferring in-person banking, the need for effective digital engagement tools has never been more critical. Pulsate stands at the forefront of this transition, offering solutions that empower community banks and credit unions to reach their account holders effectively, irrespective of their physical location.
The significance of Pulsate’s technology is evident in today’s competitive banking environment. By leveraging personalized communication strategies, financial institutions can respond agilely to market changes, driving deposit growth and enhancing customer relationships. Pulsate’s platform ensures that community financial institutions (FIs) can provide personalized, relevant outreach to their members and customers, solidifying their position as the primary banking institution for their account holders.
The recent funding round is set to fuel Pulsate’s continued growth and support its expansion efforts, including the scaling of staff and resources. This investment will enable Pulsate to further its commitment to cutting through the digital noise, offering more effective and meaningful communication tools for community FIs. By doing so, Pulsate aims to boost loyalty and retention among members and customers, ensuring a seamless and personalized digital banking experience.
“We are thrilled by the support from investors like TruStage Ventures and Curql who are committed to supporting our industry and share our vision for enhancing the future of digital engagement for community financial institutions,” Pulsate CEO Sarah Martin expressed. This endorsement not only underscores the platform’s strength but also propels Pulsate’s mission to revolutionize relationship banking in the digital age.
As Pulsate continues to navigate the evolving landscape of digital banking, its journey is marked by this significant Series A funding. The company’s innovative solutions are poised to transform how financial institutions interact with consumers, ensuring that every digital touchpoint is an opportunity to strengthen relationships and enhance consumer satisfaction.
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