Fluent secures $7.5m in seed funding to transform business insights


Fluent, an AI-powered data analytics firm, is set to transform the landscape of business intelligence with its latest financial milestone.

Specialising in making data analysis accessible to non-technical team members, the company recently announced the successful closure of a $7.5m seed investment round. This significant injection of capital is led by prominent investors Hoxton Ventures and Tiferes Ventures, marking a crucial step forward in Fluent’s mission to empower decision-makers with instant insights.

At its core, Fluent redefines the way businesses interact with their data. Utilising a cutting-edge AI-powered data analyst, the platform allows users to query their data in plain English, delivering fast and accurate insights. This innovation liberates data teams from the burdensome task of responding to ad-hoc data requests, enabling them to focus on strategic analysis that drives transformative business outcomes.

The recent investment will fuel Fluent’s ambitions to scale its groundbreaking technology and bolster its team of AI and machine learning specialists across Europe. CEO Robert Van Den Bergh emphasises the transformative potential of Fluent’s natural language interface, noting that “on average, 40% of a data team’s time is spent answering questions from across their business.” By facilitating self-service data inquiries, Fluent aims to make data-driven decision-making accessible to all team members, regardless of their technical expertise.

Fluent’s client roster, including heavyweights like Bain & Company, attests to the platform’s ability to democratise data access. Partners at Bain have lauded Fluent for enabling non-technical users to efficiently and accurately derive insights from complex datasets. Similarly, CTO Cameron Whitehead highlights the limitations of traditional business intelligence tools, underscoring Fluent’s commitment to serving the needs of non-expert users.

The investment arrives at a time when organisations are keen to leverage AI technologies like OpenAI’s ChatGPT for productivity enhancements. Fluent addresses the growing demand for enterprise-ready solutions that combine scalability with reliability, bridging the gap in the market with its user-friendly and trustworthy platform.

Investors like Charles Seely from Hoxton Ventures and Clark Valberg of Tiferes Ventures have expressed their enthusiasm for Fluent’s vision. Seely remarks on the urgent need for Fluent’s innovative approach to data analysis, while Valberg envisions a new era of collaborative intelligence facilitated by Fluent’s technology.

As Fluent sets its sights on expanding its technological capabilities and team, the future looks promising for the AI data analytics firm. With its unique proposition and the backing of influential investors, Fluent is poised to redefine how businesses engage with data, making insightful decision-making more accessible than ever.

Fluent CEO Robert Van Den Bergh said, “On average, 40% of a data team’s time is spent answering questions from across their business. A lot of these questions are easy to answer for the data team but take them away from the deeper, more strategic analysis that can be transformative to their business. With Fluent’s natural language interface, we’re helping team members self-serve on their data questions.”

Charles Seely, Partner at Hoxton Ventures, said: “In a data-driven world, the current approach to data analysis is selling businesses short, creating permanent bottlenecks in their organisations that slow everyone down and hamper decision-making. Fluent’s approach is not just innovative, it’s urgently needed, and we’re excited to be part of their journey in reshaping how businesses interact with data.”

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