International InsurTech bolttech has solidified its presence in the Japanese market following the announcement of its partnership with leading refurbished device marketplace, Back Market.
The collaboration is set to provide embedded device protection to Back Market’s customers in Japan, strengthening bolttech’s foothold in the region in the process.
The jointly created service, ‘Back Up,’ will offer comprehensive protection plans covering various risks such as breakage, corrosion, and liquid damage.
It includes a complimentary data recovery service for damaged phones and dedicated repair, ensuring an enhanced user experience for Back Market’s customers in Japan.
This initiative also aligns with the growing interest in refurbished smartphones in the Asia Pacific region, highlighting a commitment to sustainability and extending the lifespan of electronic devices.
Thibaud Hug de Larauze, Chief Executive Officer, Back Market said, “We set up a dedicated local team in Japan last year when we noticed a growing interest in refurbished smartphones in Asia Pacific, with customers keen to explore the benefits of the circular economy and creative ways to extend the lifespan of their devices. We’re excited to build on this partnership and celebrate the launch of ‘Back Up’ with bolttech in Japan. We hope this gives customers even greater peace of mind that their devices can be further protected against unwanted damage.”
Philip Weiner, Chief Commercial Officer, Asia and Europe, bolttech added, “As one of the leading insurance markets in the world, it’s exciting to see a growth in demand for insurtech solutions as customers in Japan seek more ways to protect the things they value. Back Market is an important partner for bolttech, and we couldn’t be more thrilled to celebrate this launch milestone with them.”
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