Billups has partnered with Cedara, a leading carbon intelligence platform, to introduce sustainable practices across the Out-of-Home (OOH) advertising industry.
By leveraging Cedara’s carbon measurement platform, Billups seeks to accurately measure and mitigate the environmental impact of its clients’ campaigns, aligning with its commitment to driving global innovation and sustainability efforts, according to ESG News.
As part of the partnership, Cedara’s Carbon Intelligence Platform will calculate the carbon emissions of Billups’ clients’ OOH and DOOH campaigns.
This data will inform emissions reduction strategies and enable Billups to create custom-tailored offset portfolios to compensate emissions through investments in verified third-party offset projects.
Cedara will also support Billups in developing corporate sustainability initiatives.
The collaboration between Billups and Cedara marks a significant step towards achieving net-zero emissions across the entire media supply chain by 2030.
By pioneering sustainable practices in the OOH advertising space, both companies are committed to creating a cleaner and more responsible future for the industry.
David Krupp, Global CEO of Billups, said, “As part of Billups’ commitment to driving global innovation, we are eager to accelerate sustainability efforts within the OOH industry. Working with Cedara will ensure we accurately measure and report on the environmental impact our clients’ campaigns generate and that appropriate mitigation efforts are undertaken. Providing the tools necessary to understand and, critically, reduce carbon impact supports our clients in achieving their sustainability goals, helping to create a cleaner future.”
Eric Shih, Chief Operating Officer at Cedara, added, “Advancing sustainability in OOH plays a vital role in our mission of achieving net zero across the entire media supply chain by 2030. Billups has been instrumental in helping us establish our foothold in the OOH space, and we look forward to working closely with their team to minimise the environmental impact of OOH advertising.”
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