Signifyd, the market leader in commerce protection services, has announced the appointment of Nikhita Hyett as the general manager for the Europe, Middle East, and Africa (EMEA) region.
Hyett joins Signifyd with extensive expertise in payment processing, fraud prevention, and European e-commerce, previously serving as Managing Director, Europe at BlueSnap.
In her new role as General Manager for EMEA at Signifyd, Hyett will lead strategic growth initiatives, drive operational enhancements, foster key partnerships, and expand Signifyd’s presence across critical markets and verticals in the region.
Hyett is renowned for her ability to leverage her deep industry knowledge to deliver impactful solutions for clients and partners. Her appointment underscores Signifyd’s commitment to providing resilient, customer-centric ecommerce experiences that maximise revenue and eliminate risk for online merchants worldwide.
Speaking on the appointment, Raj Ramanand, CEO of Signifyd, said, “We are delighted to welcome Nikhita to the Signifyd team. Her strategic vision and deep market insights will play a pivotal role in aligning Signifyd’s global strategy with regional nuances. Her considerable expertise further strengthens our position as the leading provider of commerce protection services in EMEA.”
The firm is a leading provider of commerce protection services, offering innovative solutions powered by AI and technology to prevent fraud, abuse, and optimise payments for online merchants worldwide.
This news reaffirms its commitment to its global customer base by bolstering its presence in Europe as a strategic region. The move is aimed at empowering businesses to thrive in the dynamic landscape of global e-commerce.
Commenting on her appointment, Hyett remarked, “Signifyd’s innovative approach to AI- and technology-driven fraud, abuse, and payments optimisation, and its unwavering commitment to seamless and secure commerce experiences immediately drew me in. I am thrilled to join this exceptional team and contribute to creating resilient, customer-centric ecommerce experiences that maximise revenue and eliminate risk for online merchants worldwide.”
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