United Fintech, a leading Digital Transformation platform, is expanding its global reach with the inauguration of a new office situated within the Dubai International Financial Centre (DIFC).
This strategic move into the United Arab Emirates (UAE), orchestrated by Athena, a partner company of United Fintech, is a testament to the burgeoning demand in the market and underscores the UAE’s pivotal role as a fintech hub.
In its latest expansion initiative, United Fintech is bolstering its presence with the establishment of a new office in the heart of the Dubai International Financial Centre (DIFC).
This strategic decision, led by Athena, a key partner within the United Fintech ecosystem, reflects the robust demand within the UAE’s financial technology landscape and reaffirms the country’s stature as a prominent hub for FinTech innovation.
This recent development underscores United Fintech’s commitment to driving digital innovation, delivering transformative solutions, and augmenting the capabilities of financial institutions globally.
Christian Frahm, CEO, United Fintech, stated, “Expanding into the DIFC marks a strategic advancement for United Fintech, broadening the global footprint of our industry-neutral Digital Transformation platform and meeting the growing demands of the financial services industry. We are encouraged by the enthusiastic market reception and the substantial opportunities this presents for our growth and the enhancement of our ecosystem.”
Overseeing operations at the Dubai office will be Rasmus Bagger, Chief Commercial Officer of United Fintech. He stated, “This is a significant opportunity for United Fintech and we are excited about growing our client base and team in the region and playing a major role in connecting Financial Institutions with cutting-edge technology providers, all under a single platform.”
As United Fintech establishes its presence in the UAE, it has already garnered significant interest in its innovative solutions across the region.
Athena, a key component of United Fintech’s offerings, has witnessed notable traction, particularly for its comprehensive OMS/PMS solution tailored for asset managers and hedge funds.
Raj Rathor, Head of EMEA Sales at Athena, added, “United Fintech’s establishment in the DIFC is significantly broadening Athena’s horizons, enhancing our ability to extend our services to drive technical transformation and enhance the operating models of asset managers and hedge funds in the region. The ability for the buy-side to have a truly cloud-native solution that can keep clients’ data within the state is a game changer. Growing our footprint throughout the GCC represents our commitment to the region’s buy-side community, our GCC clients and acts as a strategic milestone for the entire United Fintech group.”
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