Annuity.com, a newly formed NYC-based fintech and financial media company, has raised $15.7m in seed funding.
According to CityBiz, the backers of this recent investment round have not been disclosed.
Led by CEO Brett Blake, Annuity.com is dedicated to innovating the annuity distribution landscape. The company aims to empower independent agents, increase consumer awareness, and make annuities more accessible to individuals seeking financial security in retirement. It operates under the Annuity.com, Inc. name and will be known as Annuity.com Insurance Marketing in some states.
The funds will be used to expand Annuity.com’s operations and development efforts. The company plans to relaunch Annuity.com as an education-focused consumer marketplace for annuities in the summer of 2024.
Annuity.com CEO Brett Blake said, “We are thrilled to secure this funding which will allow us to significantly enhance our platform and reach.
“Our mission is to revolutionise the annuity market by providing independent agents with the tools they need to succeed and by educating consumers about the benefits of annuities.”
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