Bloomberg has announced the availability of its proprietary Bloomberg Second Measure (BSM) transaction data analytics feeds through Bloomberg Data License for the first time.
This integration enables data professionals and quantitative researchers to seamlessly connect this high-quality alternative dataset with Bloomberg’s traditional Data License content, providing early insights into consumer company performance with greater analytical depth.
The BSM data analytics feeds, powered by billions of U.S. consumer credit and debit card transactions, offer near-real-time insights into company performance and consumer trends, with a three-day lag. The transaction data is derived from a subset of a U.S. consumer panel encompassing over 20 million consumers, covering more than 3,000 public and private companies and 4,000 brands across various industries.
This development is Bloomberg’s latest effort to provide advanced data solutions tailored for quant customers seeking new and innovative data solutions to enhance their investment strategies. It follows the launch of Bloomberg’s Company Financials, Estimates, and Pricing Point-in-Time solution, which integrates diverse datasets from multiple sources, offering historical point-in-time data and linking traditional company data to alternative data.
Bloomberg global head of enterprise data Tony McManus said, “By continuing to build out our interconnected suite of company research products, Bloomberg is a catalyst for change to the typically complex quant workflow that requires sourcing and organizing datasets from multiple providers.
“Delivering our proprietary alternative data directly alongside our traditional financial data through Data License allows quants and research analysts to make efficient, better-informed market projections with unique insights.”
The BSM transaction data analytics feeds also serve as the flagship data source for the ALTD <GO> function on the Bloomberg Terminal, which launched in September 2023. This initiative aims to democratize access to alternative data by seamlessly integrating it with traditional market data, broker research, estimates, and news on the desktop. Bloomberg continues to invest in expanding the applicability of alternative data to new use cases for its clients.
Bloomberg global head of alternative data in the office of the CTO Richard Lai said, “Making our Bloomberg Second Measure transaction data analytics feeds available for use across the enterprise with Data License is the next step in our effort to lower the barrier to entry for investment analysts to use alternative data for generating differentiated insights.
“We’re excited to continue building on this momentum to support additional research workflows and create new use cases for Bloomberg’s alternative data solutions.”
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