ING has partnered with carbon management experts Cogo to introduce the Footprint Insight feature in its mobile banking app.
This innovative tool allows ING’s private customers to view the CO2 emissions associated with their transactions, encouraging more environmentally conscious spending.
The initiative stems from ING’s commitment to sustainability and its recognition of the significant role financial institutions can play in combating climate change. By integrating this functionality, ING aims to empower customers with knowledge about their environmental impact and provide practical tips to reduce their carbon footprint.
ING is a prominent player in the banking sector, offering a wide range of financial products and services globally. Their operations are guided by a strong commitment to sustainability, as evidenced by their comprehensive environmental and social risk policies and ongoing efforts to enhance operational eco-efficiency.
The Footprint Insight functionality extends the existing Insight tool in the ING app, which categorises income and expenses. It calculates an estimated CO2 emission based on monthly expenditures in various categories, applying emission factors specific to the Netherlands, provided by Cogo. This allows users to see a tangible connection between their spending habits and environmental impact.
The feature was first trialled in July 2022 with 500,000 customers participating. Following the successful trial and positive customer feedback, ING decided to roll out the functionality to all private customers. Users have the flexibility to activate this feature at their discretion directly within the app.
To enhance accessibility and comprehension, ING has made the CO2 footprint data more prominent within the app’s interface. They continue to gather customer feedback to refine and expand the functionality, reflecting their commitment to customer-centric innovation and environmental stewardship.
ING Head of Sustainability Léon Wijnands said, “We have tested Footprint Insight extensively and listened to customer responses. The roll-out to all our private customers is an important next step in the fight against climate change together with our customers.”
Cogo CEO EMEA Emma Kisby commented, “We know from our own research that customers want to lower their carbon footprint, but often feel powerless as to where to start as the climate crisis feels very large. Everyone’s carbon footprint directly correlates with their spend, so banks are in a leading position to be able to help customers not only understand, but lower their carbon impact.”
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