Bling, the Europe-based startup known for its innovative digital solutions for families, has successfully secured $12m in its latest Series A funding round.
This substantial financial boost was led by U.S. fund Owl Ventures, with additional support from neosfer and contributions from existing investors Peak and Angel Invest.
Bling’s mission is to enhance the financial and media literacy of children and their families. Since its inception in 2022, Bling has positioned itself at the forefront of the Super-App market in Europe, offering a range of services from payment systems to investment tools and mobile communications.
Initially launched with a pocket money card, the platform has swiftly evolved into a holistic service, attracting a six-figure family user base in less than two years.
The Bling App has a kid’s view and parent’s view and includes several features, including payments, savings and spending. The platform allows parents to set tasks for their children to complete, with automatic rewards deployed to the child’s account upon completion.
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