Marqeta, the Nasdaq-listed modern card issuing platform renowned for enabling embedded finance solutions, has announced a strategic partnership with the new customer Swiss4.
Marqeta has successfully secured Swiss4 as a customer, aiding in the launch of a novel application that marries financial services with high-end lifestyle management.
The core of this partnership lies in the seamless integration of Marqeta’s platform with Swiss4’s offerings. With the aid of Marqeta’s technology, Swiss4 can rapidly design and deploy innovative payment features, continuously refining the user experience. This initiative underscores Swiss4’s commitment to delivering top-tier digital financial solutions, ensuring convenience, security, and efficiency for its clientele.
The newly introduced application by Swiss4 integrates a range of services including a multicurrency account, payment and foreign exchange facilities, along with personalized lifestyle management services. These services are tailored to organize leisure activities such as travel, hospitality, gastronomy, and access to exclusive cultural and sports events, providing an unparalleled experience to its members.
Zhina Asmei, co-founder and CEO of Swiss4, expressed enthusiasm about the partnership, stating, “We sought out a partner that was experienced not only in the Swiss market, but also across Europe, and could support our future expansion plans when the time comes.
“Marqeta is a trusted solution that can meet our requirements for a flexible, scalable and personalized offering with the latest capabilities that our customers are seeking.”
Marcin Goglowski, SVP and Managing Director, Europe, and UK CEO at Marqeta, also commented on the collaboration: “With continued demand for personalised payment experiences, Marqeta has the scale, breadth and experience to serve innovative customers like Swiss4 as they reimagine financial services for the luxury market.
“We’re proud to continue our momentum in Europe and work closely with our customers to deliver payments offerings that help grow their customer base and create lasting customer engagement.”
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