Global investment and trading technology solutions provider, ViewTrade Holding Corporation, has announced its entry into the Australian market.
The firm, known for its comprehensive suite of technology and operational solutions, aims to revolutionise the wealth management landscape in Australia.
The primary motivation behind this expansion is to enhance global market access, reduce inefficiencies caused by legacy infrastructure, and create new investment opportunities.
With Australia’s superannuation assets projected to reach $9tn by 2041, ViewTrade sees significant potential for growth and improvement in this market.
The company has already established a robust global presence, with operations in 30 countries and over $20bn in assets under administration as of 2023.
The newly launched Sydney-based regional headquarters, ViewTrade International Australia (VTIA), will spearhead the company’s operations in the nation.
VTIA aims to bring efficiencies to the Australian wealth industry, potentially saving nearly $160m annually by leveraging advanced technology and operational solutions. This move will also enable Australian investors to diversify and optimise their returns through broader access to global markets.
ViewTrade’s technology is designed to streamline cross-border investing, which is currently laden with inefficiencies. By implementing their advanced solutions, it aims to create significant value for Australia’s financial services ecosystem, known for its complex regulatory landscape and exceptional talent pool.
Leading VTIA is CEO Nigel Singh, who brings over 20 years of experience in wealth management, capital markets, and investment technology.
Singh’s impressive background includes establishing Morgan Stanley’s flagship Private Wealth Management operation in Australia. He is joined by Chief Operating Officer Carl Brazendale, a veteran with extensive experience at BNY Mellon’s Pershing division and global FinTech providers like GBST and Broadridge. Former Morgan Stanley director and FinClear executive Kerri Buggy will serve as Operations Manager.
He expressed his enthusiasm for the new venture, stating, “The Australian market is ripe with potential, huge financial services and wealth sector, exceptional talent pool, and strong yet balanced regulatory landscape.
“I am excited to work closely with local Australian firms to deliver the same market-leading levels of innovation and efficiency that ViewTrade has delivered in other markets globally.
“Our local Australian expertise and strong belief in the value and potential of the Australian financial services industry as a whole will position us strongly to succeed from day one. We couldn’t be more excited to build bespoke solutions tailored to the strengths and needs of this critical market to help realise its enormous potential.”
CEO of ViewTrade Holding Corporation, Tony Petrilli, emphasised the significance of this expansion, saying, “Launching in Australia underscores ViewTrade’s dedication to empowering financial institutions and wealth management firms across the globe. But it is particularly exciting for us to launch into such a promising market as Australia, where we have incredible wealth management expertise and high potential for growth. We can’t wait to work with partners on the ground, given the sophistication and talent in the local market.”
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