Fabric, a leading player in omnichannel retail technology, has partnered with Amazon Web Services (AWS) to improve commerce for omnichannel retail.
Fabric provides a composable platform that orchestrates the commerce order lifecycle, from product information management to real-time inventory and order fulfillment.
The collaboration between Fabric and AWS aims to revolutionize the retail sector by integrating AI-driven solutions into commerce. This partnership is designed to accelerate innovation, enhance decision-making in retail operations, and offer new, cutting-edge AI features that empower commerce operators.
This partnership allows for the development of an AI-powered commerce assistant, which will guide key retail personnel like supply chain and merchandising managers through more informed and automated operations. These enhancements are expected to optimize order orchestration, fulfillment, and inventory management, leading to improved customer experiences and business growth.
In a challenging economic landscape, the integration of AI is becoming crucial for retailers seeking competitive advantages. According to Gartner, a significant majority of businesses are looking to implement AI solutions to boost efficiency and productivity. This strategic partnership is timely as it addresses the growing demand for technological solutions that can significantly improve operational outcomes and strategic decision-making in retail.
fabric CEO Mike Micucci said, “The future of commerce is evolving rapidly, and AI is no longer a futuristic concept. It’s an unlock for retailers to stay competitive in an increasingly dynamic market.
“Through our expanded partnership with AWS, we are pushing the boundaries of what’s possible in commerce. Traditionally platforms have been limited to supporting merchandising and operations, while strategic decision-making occurred outside of those systems. By integrating an AI-powered assistant into the fabric platform, we’re enabling commerce operators to orchestrate every step of the order process from real-time inventory availability to optimized fulfillment, driving efficiency and better customer outcomes. In today’s market, it’s not enough to keep up. To win retailers need the power to automate tasks and make smarter, faster decisions that accelerate growth.”
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